Omnia Business Manager

An unrivalled level of agronomic accuracy

Omnia brochure

To learn more about our Business Manager services, you can download our brochure (pages 22-27).

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Contact the Team

T: 01526 831000


Making Digital Farming Work for You

We firmly believe that digital farming should be a comprehensive approach, tailored to the unique needs of farmers.

Omnia Business Manager stands out as a digital farming system that leverages data from various sources to enable informed and intelligent decision-making for a wide range of variable farming applications. It empowers growers and agronomists to work at a sub-field level.

Utilising Omnia Business Manager

Growers have the option to use it on their own or as part of a customised service provided with the help of an Omnia specialist.
The service is designed to meet the precise digital farming needs of each grower.

Variable Rate Application Plans

Omnia Business Manager, with the integration of data and agronomist expertise, can create variable rate application plans for:

Variable Nutrition




Potato Cyst Nematode

Variable Nutrition

Omnia excels at sub-field sampling to tailor nutrition applications.

It can compare historical grid and zonal sampling data with the latest analysis collected in new management zones or areas of specific interest within a field.

Soil samples can be collected by the grower, as part of the Omnia service, or by a third party and seamlessly uploaded into the Omnia software.

Another option for soil sampling is with TerraMap which offers over 800 data points per hectare, enabling growers and agronomists to make the most of precision technology.

Chris Hoskins explains how Omnia helps growers tailor nitrogen input to meet the crop’s needs at different stages of the growing season, with insights from Andy Bason of Newhouse Farm and Jim Liddiard of Blackwood Farming Company.

Chris Hoskins outlines how Omnia’s TerraMap can help get the most out of Phosphate and Potash, together with Andy Bason of Newhouse Farm and Jim Liddiard of Blackwood Farming Company.

Variable Seed

Determining the right seed rate requires consideration of various factors.

Omnia enables the creation of distinct maps for:

  • Soil type
  • Weed pressure
  • Seedbed condition
  • Slug pressure

Omnia can amalgamate and analyse these map layers using Multi-Dimensional Analysis to generate a hybrid “pattern” that integrates all the map layers.

It can also employ crop-specific algorithms to determine the optimal seed rate for each area of the field, based on the drilling date, target plant population, and map layer data.

PCN Control

Potato Cyst Nematode (PCN) is the most significant potato pest in the UK, capable of causing significant yield losses.

Omnia allows the comparison of historical PCN information with the most recent data, along with additional data like aerial photography. This enables growers to develop a more targeted approach to manage specific areas within the field.

Precision farming techniques should be used carefully to apply chemical treatments only where PCN has been detected. Undetected hotspots may exist in the sampled unit, or PCN could be present but not identified between hotspots. Due to the random occurrence of PCN in a field, an absence of eggs in a sample doesn’t guarantee that PCN-related problems won’t occur. Omnia should be part of an Integrated Pest Management strategy for PCN control.

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